Australia’s Top Selling Beers in 2022
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According to market research company IRI Australia, the top-selling beers at liquor retailers in 2022 have been revealed. Great Northern has secured the first place for the second consecutive year, followed by Carlton Dry in second place and XXXX in third.
Great Northern Leads the Pack
Great Northern, which became Australia’s first billion-dollar alcohol brand in 2020, continues to dominate the market. It has seen solid value growth and has been growing above the category average. The success of Great Northern can be attributed to its Super Crisp Lager 30 can pack, which has resonated strongly with Australian consumers.
Coopers Climbs the Ranks
Coopers, the only independent Australian brewery on the top 10 list, has made a significant jump from the seventh spot in 2021 to the fourth spot in 2022. This demonstrates the public’s confidence in Coopers’ range of products and their commitment to brewing high-quality beer.
The Top 10 Best-Selling Beers
Here is the full list of Australia’s top-selling beers in 2022:
- Great Northern Brewing Co
- Carlton Dry
- XXXX Gold
- Coopers
- Victoria Bitter (VB)
- Corona
- Tooheys
- Hahn
- Pure Blonde
- Asahi
Australia’s Most Popular On-Premise Drinks
New data from at-table ordering solution me&u has revealed the most popular drinks orders at Australian on-premise venues as we head into 2023.
Popular Cocktail Choices
When it comes to cocktails, Espresso Martinis are the most popular choice across the whole country. However, in NSW, the Aperol Spritz takes the lead as the most popular cocktail.
Beer Preferences by State
When it comes to beer, the preferences vary by state. The most popular pint in Australia overall is X The Balter XPA. However, in Victoria, Carlton Draught holds the top spot, followed by Felon’s Crisp Lager in Queensland, Swan Draught in Western Australia, and Coopers Pale Ale in South Australia.
Shifting Preferences from Wine to Spirits
The data also reveals that sales of spirits have been steadily increasing since September, while wine sales have declined. Australians are looking for more premium drinks after lockdown and are indulging in the premium spirits of their choice when dining out.
Conclusion
The Australian beer market remains highly competitive, but local breweries like Coopers continue to thrive and outperform international players. Great Northern’s success as the top-selling beer for the second year in a row highlights its ability to tap into important consumer needs and trends. As we head into 2023, the popularity of cocktails and premium spirits is on the rise, reflecting changing consumer preferences.
For more information and updates on the Australian beer market and popular drinks orders, visit https://downunderrealty.com.
