Top Australian Real Estate Agent

In today’s digital age, the journey to buying real estate in Australia, more often than not, begins online. Buyers depend on the major real estate listing sites such as RealEstate.com.au and Domain to find and compare properties. It is also vital that the real estate agents selling properties maintain a professional, high-quality, and up-to-date website.

Real estate agents need an online tool for managing their online presence, simplifying the process of posting and managing properties across various portals, including their own websites, to reach potential buyers effectively. This is where a real estate CMS is crucial.

What is a Real Estate CMS?

A real estate content management system (CMS) is a type of software platform specifically designed for real estate professionals, agents, offices, and franchises to manage their property listings and websites. Similar to a regular website CMS, it includes features specific to selling and marketing properties, including image galleries, location, viewing times, auction dates, price guides, property size, number of bedrooms, and more.

This has led to a number of companies specializing in building content management systems for the real estate industry in Australia. In this guide, we highlight the key players and compare pros, cons, and features of each.

Essential Features for a Real Estate CMS

The main features you will need when evaluating a real estate CMS include:

Listings Management

• Does the CMS provide a comprehensive set of tools to manage property listings?
• Can you update existing listings and remove sold or expired listings?
• Can you include typical property features such as location, price, property type, number of beds, baths, car spaces, and photos?
• Does the CMS allow for the scheduling of inspections and auction dates?

Website Publishing and Hosting

• Does the CMS provide off-the-shelf templates and customization options for real estate businesses to design their website without needing extensive technical expertise?
• Are the designs responsive, ensuring that the website is optimized for viewing on all devices?
• Does the CMS offer search engine optimization (SEO) features to improve the website’s ranking on search engines?
• Can the website generate a property listing portal with search functionality?

Uploading to Property Portals

• Does the CMS allow for syndication or distribution of property listings to multiple real estate listings websites and platforms?
• Can you integrate with major sites like Realestate.com.au and Domain?
• Can you upload properties in bulk using a feed or individually?

Social Media Content

• Does the CMS include features to create, manage, and share content directly on social media platforms?
• Can you easily share listings, news, and updates from the website to social media channels?

Many of the platforms we researched included some or all of these features as part of an even broader platform, typically real estate CRMs or suites. Others only provided one or two features and excluded the others, but we have included them too.

Australia’s Top Real Estate CMS Companies

So with these features in mind, here are the top real estate CMSs we researched, in no particular order:

Mantis Property

• Listings Management: YES
• Website Publishing: NO
• Bulk Uploader: YES
• Social Media Content: NO

Agentpoint

• Listings Management: YES
• Website Publishing: YES
• Bulk Uploader: YES
• Social Media Content: NO

Zenu

• Listings Management: YES
• Website Publishing: YES
• Bulk Uploader: YES
• Social Media Content: YES

Aro Software

• Listings Management: YES
• Website Publishing: YES
• Bulk Uploader: YES
• Social Media Content: YES

RealtyCMS

• Listings Management: YES
• Website Publishing: NO
• Bulk Uploader: NO
• Social Media Content: NO

Subtle Difference

• Listings Management: YES
• Website Publishing: YES
• Bulk Uploader: YES
• Social Media Content: NO

ReNet

• Listings Management: YES
• Website Publishing: YES
• Bulk Uploader: YES
• Social Media Content: YES

iProperty

• Listings Management: YES
• Website Publishing: YES
• Bulk Uploader: YES
• Social Media Content: NO

Inhabit

• Listings Management: YES
• Website Publishing: YES
• Bulk Uploader: YES
• Social Media Content: NO

In conclusion, these top Australian real estate agent CMS companies offer various features to help real estate professionals manage their online presence effectively. Whether you need listings management, website publishing, bulk uploading, or social media content, there is a CMS that can meet your specific needs. Consider the pros, cons, and features of each CMS to find the one that best suits your real estate business.